Amazon has been a household name in online retail for years. Since launching their advertising solutions via their A9 subsidiary, they have been able to…
Recently news has surfaced that GroupM has partnered with Index Exchange as their preferred vendor. Index Exchange is leveraging their buying power for lower exchange…
Since the inception of the Prebid.js Open Source Project back in 2017, it has become the most used header bidding wrapper across the industry. Prebid.org…
Prebid was created in early 2015, and large publishers started experimenting with it in 2016. Since then, header bidding has been one of the most…
To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…
Exchange Bidding in Dynamic Allocation (EBDA), unlike Header Bidding, allows DFP to communicate with third-party exchanges directly in a server to server connection. This method…
Find out how Google's header bidding alternative called Exchange Bidding or EBDA (Exchange Bidding Dynamic Allocation) has been made available to all publishers using DFP…
Last year, header bidding became a significant factor in the ad industry. Since then it has completely disrupted programmatic advertising. Multiple ad tech companies have…
Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…
