In this article, we'll take a closer look at how Prebid works in Google Ad Manager (GAM) and how publishers can inject their own bids…
Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month…
On January 11, 2021, Google announced that publishers could start trafficking rewarded ads with Open Bidding partners. In this article, we'll take a closer look…
Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…
Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…
Advances in technology never stop, especially in Ad Tech. The latest major version of Prebid (Prebid.js 3.0) was first announced on October 7, 2019, and…
In this post, we want to show you how to implement separate header tags when you are using the Ad Insert WordPress plugin. If you…
As a publisher, you always want to ensure that you're running an optimal ad setup and aren't leaving money at the table. Chances are, you've…
Google’s Exchange Bidding in Dynamic Allocation (EBDA) is now known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…
