Do you know what bid shading is? If not, don't feel bad—it's a pretty complicated topic. But it's important for publishers to understand, so we're…
On March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available…
En este artículo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un…
Neste artigo vamos entender como o Prebid funciona no Google Ad Manager (GAM) e como os editores podem injetar seus próprios lances com um CMP…
In this article, we'll take a closer look at how Prebid works in Google Ad Manager (GAM) and how publishers can inject their own bids…
Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month…
On January 11, 2021, Google announced that publishers could start trafficking rewarded ads with Open Bidding partners. In this article, we'll take a closer look…
Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…
Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…
