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Why Header Bid Networks will Increase Publisher Ad Revenues
Header Bidding

Why Header Bid Networks will Increase Publisher Ad Revenues

The introduction of header bid networks into the display ad market had been highly anticipated for quite some time. Now that header bid setups have…

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Header Bid Auction
Header Bidding

How Does Header Bidding Fit into your Overall Ad Ops Strategy?

True programmatic efficiency is almost close to impossible with the rise and fall of new technology in the advertising spectrum.  As they say, there will…

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Headerbid Expert Chrome Tool
Header Bidding

How to Use the Headerbid Expert Chrome Tool

The Headerbid Expert tool allows publishers to understand how the web page’s header bidding partners perform. It provides details of the following: What's the latency…

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real-time-bidding-platforms
Blog

Best Real-Time Bidding Platforms for Consistent Ad Revenue

The best real time bidding platforms for publishers in 2026 combine transparent monetization, AI-driven optimization, and true omnichannel support, helping you reach premium advertisers and…

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google-bidding-deadline
Blog

Will your Ad Revenue be affected by Google’s Bidding Deadline Shift?

As many industry professionals are already aware, Google has taken the strategic decision to delay its bidding deadline, a move that's sparking debates and discussions…

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real-time-bidding-make-money
AdTech Industry Definitions

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2025

Real-time bidding (RTB) is an automated digital auction process where advertisers bid on ad impressions in milliseconds, as a webpage is loading. This allows publishers…

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how-bid-shading-affects-publishers
Blog

Bid Shading Explained: How it Impacts Publishers?

Do you know what bid shading is? If not, don't feel bad—it's a pretty complicated topic. But it's important for publishers to understand, so we're…

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Prebid 4.31.0 release insights
Prebid

Prebid 4.31.0 release insights

On March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available…

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subasta prebid
Prebid

Cómo Definir Un CPM Fijo Para Sus ofertas Propias En Una Subasta De Prebid

En este artículo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un…

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