The introduction of header bid networks into the display ad market had been highly anticipated for quite some time. Now that header bid setups have…
True programmatic efficiency is almost close to impossible with the rise and fall of new technology in the advertising spectrum. As they say, there will…
The Headerbid Expert tool allows publishers to understand how the web page’s header bidding partners perform. It provides details of the following: What's the latency…
As many industry professionals are already aware, Google has taken the strategic decision to delay its bidding deadline, a move that's sparking debates and discussions…
Real-time bidding (RTB) is an automated digital auction process where advertisers bid on ad impressions in milliseconds, as a webpage is loading. This allows publishers…
Do you know what bid shading is? If not, don't feel bad—it's a pretty complicated topic. But it's important for publishers to understand, so we're…
On March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available…
En este artículo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un…
Neste artigo vamos entender como o Prebid funciona no Google Ad Manager (GAM) e como os editores podem injetar seus próprios lances com um CMP…
