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Results for "header bid"

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PubGuru

SSL/HTTPS Compatibility in Header Bidding

As adops, programmatic advertising, and header bidding continue to become much more technically complex, numerous publishers are asking about SSL/HTTPS and the impact it has…

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Header Bidding Expert Roundup- How it Revolutionizes Publisher Business
Header Bidding

Header Bidding Expert Roundup: How it Revolutionizes Publisher Business

Header bidding isn’t new. It’s been around for a couple of years, but only in 2015 has it become a buzzword. One by one, ad…

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Turf War on Header Bidding
Header Bidding

Header Bidding: The Turf War for the Auction

Since the dawn of Google AdSense until about 2015, there was no question who owned the display ad auction. The combo of Google AdWords and…

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AdTech Thought Leadership 2016
AdTech Leadership Series

AdTech Thought Leadership: Are we Ready for Header Bidding?

This month’s AdTech Thought Leadership series, we are featuring Brian Weigel - General Manager of bRealtime, the programmatic division of comprehensive digital media company, CPXi.…

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header bidding dynamic allocation for all
Header Bidding

Header Bidding: Dynamic Allocation for All!

Google is responsible for one of the most important innovations in the ad tech industry: dynamic allocation. Dynamic allocation enables the allocation of each ad…

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Publisher Survey - Best Header Bidding Partners
Header Bidding

Who are the Best Header Bid Partners? A Publisher Survey

Header bidding has been a buzzword for the longest time and is seen as an established revolution to change the face of programmatic selling. In…

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5 Reasons why Header Bidding is Better than Google
Header Bidding

5 Reasons why Header Bidding is Better than Google

One of the recent developments which rocked the digital advertising technology industry is header bidding. More and more people are now turning to this solution…

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best setup header bidding networks
Header Bidding

What is the Most Optimal Setup for Header Bid Networks?

This is the last of our 3-part series on Header Bidding solutions from MonetizeMore. Be the first to test our header bid technology and receive…

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Is one header bidder enough
Header Bidding

Is one header bid network enough for publishers?

Follow our 3-part series on Header Bidding solutions from MonetizeMore. Be the first to test our header bid technology and receive the latest updates by…

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