Over the last few years, new technology has swept through the publisher industry called header bidding. The result was a shift in control in an…
Before we talk about header bidding partners, it is essential that you have a clear understanding of header bidding and why it is so crucial in the…
Header Bidding became a game changer for publishers when it gained momentum in 2015. Since then, many publishers have reaped and continue to harvest the…
With SSP’s (Supply Side Platforms) hidden fees and manipulative auctions, publishers, buyers, and ad tech companies are now starting to switch to first-price header bidding…
Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…
Facebook Instant Articles offers a unique way for website publishers to make use of fast page load speeds, increased social sharing and decreased page abandonment…
Often publishers use the same ad networks over long durations of time, but still, wonder if their site has reached its maximum potential. Maybe you're…
Header bidding solutions truly changed the playing game in advertising technology, and for a good reason. It ditched the limitations imposed by the traditional waterfall…
PubGuru Header Bidding exposes interfaces publicly to adops and the publisher’s dev team for debugging and per-pageview customizations. To use any of the following API…
