#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…
At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack. Here's what each KVP means: m2_bidder:…
For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…
Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…
What is Yield Management? Yield management is an attractive solution to how publishers can sell their inventories. Various yield management strategies allow publishers to maximize…
dmexco: 115 seminars, 7 seminar rooms, conference halls, startup alleys and 1 giant event. The 2017 Digital Marketing Exposition and Conference is a two-day jam-packed…
Part of your monetization success in serving ads comes from your choice of tools or online weaponry. The most solid foundation of any ad serving…
Making the most out of your ad network partnerships is often a two-way street. While your chosen ad network has certain criteria that make them…
PubGuru supports revenue attribution in multiple areas. What is UTM Tracking? UTM Tracking (short for Urchin Tracking Module) is a method of attributing revenue to…
