Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a…
There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…
As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…
#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…
#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…
At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack. Here's what each KVP means: m2_bidder:…
For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…
Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…
What is Yield Management? Yield management is an attractive solution to how publishers can sell their inventories. Various yield management strategies allow publishers to maximize…
