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what is programmatic direct
Blog

What is programmatic direct?

Programmatic direct advertising is transforming the digital advertising ecosystem, enabling brands to make informed decisions and garner impressive results. In this article, we unravel the…

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What is managed demand
AdTech Industry Definitions

What is Managed Demand?

Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners…

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Blog

DOs and DONTs of Refreshes, Single-Page-Apps, and Short Form Content

One common question we get from publishers is whether they can run up impressions using refreshes, single-page-apps (SPA), or short-form content (articles, slideshows, top lists,…

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Google Ad Manager vs DFP
DoubleClick For Publishers / Google Ad Manager Policy, News & Updates

How Google’s Transition from DFP to Google Ad Manager Impacts Ad Optimization

Google’s move to unify Ad Exchange (AdX) and Doubleclick for Publishers (DFP) has streamlined a lot of ad optimization processes. The tool which is now…

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PMP & Programmatic Guaranteed Growing In Popularity With Buyers
Ad Industry News

PMP & Programmatic Guaranteed Growing In Popularity With Buyers

The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and…

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How to set up yield group structure for EBDA
DoubleClick For Publishers / Google Ad Manager Ad Optimization

How to set up yield group structure for EBDA

What is EBDA? Exchange Bidding in Dynamic Allocation or EBDA is commonly known as “Google’s alternative to header bidding.” Technically, EBDA is a server-side solution…

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Tips For Publishers Working With JavaScript Tags
Ad Optimization

Tips For Publishers Working With JavaScript Tags

Most websites that exist use JavaScript while the internet contains millions of JavaScript functions that are developed to fulfill specific needs. Almost any publisher, in…

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How to troubleshoot sharp CPM drops
Ad Optimization

How to troubleshoot sharp CPM drops?

Every publisher values his site’s content and metrics. Whether it's an impressive low bounce rate or a high ad viewability score, publishers always try to…

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How to Set Up Lazy Loading and Infinite Scroll with PubGuru Header Bidding
PubGuru

Frequently Asked Questions (FAQ) – Lazy Loading, Infinite Scroll, and Single Page Apps (SPA)

Lazy loading is where an article or page has numerous elements, maybe listicle parts, images, or article subsections, and as the user scrolls down, elements…

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