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How to Set Up Lazy Loading and Infinite Scroll with PubGuru Header Bidding
PubGuru

Frequently Asked Questions (FAQ) – Lazy Loading, Infinite Scroll, and Single Page Apps (SPA)

Lazy loading is where an article or page has numerous elements, maybe listicle parts, images, or article subsections, and as the user scrolls down, elements…

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what's your ad ops stack
Ad Optimization

What’s your ad ops stack?

The primary objective of planning your ad stack is to maximize revenue by filling up as much of your inventory as possible with high CPM…

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PubGuru

Consent Management Platforms: an FAQ for GDPR, CCPA & PubGuru DataGuard

(Updated for January 1st, 2020) What are the GDPR and CCPA and how do they apply to the publishing and advertising industries? The GDPR and…

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PubGuru anchor ad unit
PubGuru

PubGuru Anchor Unit Explained

Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a…

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Mobile Traffic: Google AMP, Facebook Instant Articles Or Traditional
Mobile Ad Optimization

FAQ: Should We Use Traditional Mobile, Google AMP, or Facebook Instant Articles for our Mobile Traffic?

There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…

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Lazy Loading ad & Ad Refresh - Should Publishers Do It?
Ad Optimization

Lazy Loading & Ad Refresh – Should Publishers Do It?

As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…

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HowStuffWorks programmatic deep dive
Ad Optimization

HowStuffWorks.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…

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thought catalog deep dive
Ad Optimization

ThoughtCatalog.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…

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PubGuru

PubGuru Key-Value Pairs (KVPs) Explained

At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack.  Here's what each KVP means: m2_bidder:…

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