Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a…
There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…
As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…
#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…
#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…
At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack. Here's what each KVP means: m2_bidder:…
For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…
In-app advertising, not to be confused with mobile web advertising, refers to advertising that takes place within a mobile app ecosystem. For those unfamiliar with…
Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…
