Try Free

Results for "header bid"

We found 411 results for your search.
Blog

DOs and DONTs of Refreshes, Single-Page-Apps, and Short Form Content

One common question we get from publishers is whether they can run up impressions using refreshes, single-page-apps (SPA), or short-form content (articles, slideshows, top lists,…

Read More
Google Ad Manager vs DFP
DoubleClick For Publishers / Google Ad Manager Policy, News & Updates

How Google’s Transition from DFP to Google Ad Manager Impacts Ad Optimization

Google’s move to unify Ad Exchange (AdX) and Doubleclick for Publishers (DFP) has streamlined a lot of ad optimization processes. The tool which is now…

Read More
PMP & Programmatic Guaranteed Growing In Popularity With Buyers
Ad Industry News

PMP & Programmatic Guaranteed Growing In Popularity With Buyers

The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and…

Read More
How to set up yield group structure for EBDA
DoubleClick For Publishers / Google Ad Manager Ad Optimization

How to set up yield group structure for EBDA

What is EBDA? Exchange Bidding in Dynamic Allocation or EBDA is commonly known as “Google’s alternative to header bidding.” Technically, EBDA is a server-side solution…

Read More
Tips For Publishers Working With JavaScript Tags
Ad Optimization

Tips For Publishers Working With JavaScript Tags

Most websites that exist use JavaScript while the internet contains millions of JavaScript functions that are developed to fulfill specific needs. Almost any publisher, in…

Read More
How to troubleshoot sharp CPM drops
Ad Optimization

How to troubleshoot sharp CPM drops?

Every publisher values his site’s content and metrics. Whether it's an impressive low bounce rate or a high ad viewability score, publishers always try to…

Read More
How to Set Up Lazy Loading and Infinite Scroll with PubGuru Header Bidding
PubGuru

Frequently Asked Questions (FAQ) – Lazy Loading, Infinite Scroll, and Single Page Apps (SPA)

Lazy loading is where an article or page has numerous elements, maybe listicle parts, images, or article subsections, and as the user scrolls down, elements…

Read More
what's your ad ops stack
Ad Optimization

What’s your ad ops stack?

The primary objective of planning your ad stack is to maximize revenue by filling up as much of your inventory as possible with high CPM…

Read More
PubGuru

Consent Management Platforms: an FAQ for GDPR, CCPA & PubGuru DataGuard

(Updated for January 1st, 2020) What are the GDPR and CCPA and how do they apply to the publishing and advertising industries? The GDPR and…

Read More