Our Secret Feature will triple your RPM’s & Ad Revenue [PubGuru Auto Ads Explained]

This post was most recently updated on March 26th, 2024

Prepare to be amazed by the astounding impact of MonetizeMore’s Auto Ads Injection! Witness an extraordinary 45% surge in “in-content ad unit” viewability, skyrocketing your session RPM by an impressive 40%, and enjoying a remarkable 38% surge in overall ad revenue. This case study breaks down our latest ad injection feature. Read on to find out how it can benefit you.

Auto Ads Feature Explained

MonetizeMore’s PubGuru Auto Ads increase ads by injecting new units into the page, which sustainably increases ad revenue. This feature is helpful when a publisher has not implemented ads optimally.

Our AI intelligently analyzes your website’s layout and existing ad placements to identify underutilized spaces where additional ads can be displayed without compromising user experience. These could be spaces between paragraphs, sections, or after content blocks where user attention naturally lingers.

By strategically injecting new ad units into these vacant areas, PubGuru Auto Ads:

• Increases Impressions: More ad units mean more opportunities for visitors to see an ad. This directly translates to a higher number of impressions, which is a key metric for ad revenue.
• Improves Page RPM & Session RPM: RPM (Revenue Per Mille) refers to the revenue generated per thousand impressions. With more impressions, your Page RPM and Session RPM (total revenue per pageview or session) will also likely increase.
• Maximizes Revenue Potential: By strategically filling empty spaces with relevant ads, PubGuru Auto Ads helps you maximize your website’s full monetization potential without compromising user experience.

The Auto Ads Injection is a feature that requires no additional ad units to be placed on the website; only an ad unit is to be created in Google Ad Manager to enable it. The feature is best suited for long content format websites as it targets “in-content ads”.  We have been actively running this feature on a few domains for the past few weeks, consistently making improvements with each iteration.

This feature was enabled on Letssingit and Lyricsbox in the late evening of 13 July 2023 where we changed the target traffic from 5% to 50% because results were insignificant at 5%.

Below is a week-on-week comparison summary of before and after enabling auto ads on Lyricsbox.com.

Results:

1. Viewability of “in-content ad unit” is over 45.63%
2. We observed a significant increase in revenue, ad impressions, Page RPM and Session RPM
3. The increase in ads per page was as per trend and can be observed in previous periods.

Below is a week-on-week comparison summary of before and after enabling auto ads on Letssingit.com.

Results:

1. Viewability of “in-content ad unit” scaled by over 45%.
2. 40% lift in session RPM.
3. 38% lift in overall ad revenue.

How MonetizeMore’s PubGuru Auto Ads Work

This feature is helpful if you have not implemented ads at the optimal density—the distance between ads. Injected ads will maintain the optimal distance between existing ads.

The additional ads injected will increase impressions and, thus, page RPM, session RPM, and overall ad revenue.

Injected ads will always load lazily. If the page is long and the script injects so many ads, don’t worry; ads will be rendered only when the user scrolls near that ad. If the page already has maximum ads with optimal distance, then the auto ads script will not add additional ads.

Auto Ads Modes: Customizing Your Ad Strategy

Auto Ads, within Google AdSense, offer flexibility through different modes to fine-tune your website or app’s monetization approach. Here’s a breakdown of the primary modes:

Additional Mode: This is the most common and safest starting point. It strategically injects new ad units throughout your page while preserving all your existing ad placements. Key benefits:

-Boosts ad impressions and revenue potential.

-Minimizes disruption to your current ad setup.

Override Mode: This mode temporarily removes your manually placed ads. The Auto Ads system then analyzes your page’s structure and content to re-inject ads at what it determines to be the ideal density and placement for maximum revenue. Key considerations:

-Potentially higher revenue, but might require re-adjustment of custom ad setups afterward.

-It is best suited for publishers comfortable with substantial experimentation or those who feel their existing ads aren’t ideally placed.

Choosing the Right Mode

The best mode depends on your individual needs and comfort level with experimentation. If you’re unsure, start with Additional mode and monitor results. You can always explore the Override mode later as it becomes available.

How often ads are injected?

The injectionDensity setting acts like a volume knob for ad frequency. If the value is low, there’s less distance required between ads, and more will be injected on the page. If the value is high, fewer and fewer ads will be injected into the page because it needs more viewports per unit (including partial viewports).

The Better Ads Standard guidelines recommend a maximum density of 1 unit per viewport to balance revenue and reader comfort. Since the units have ideal height, the value can be slightly less than 1.0.

Understanding Injection Density

• The Viewport: Think of your screen (or a browser window) as a single viewport. This is the visible area the user currently sees.
• Injection Density Metric: This setting determines how many viewports worth of scrolling a user needs to do before another ad is injected. An injectionDensity of 0.8 means an ad will be injected for every 0.8 viewports scrolled.
• The Math: Because ads have their height, they occupy part of the viewport. Therefore, a full viewport’s worth of space isn’t needed to “fit” an ad, so the injection density value can be slightly less than 1.0.

How Injection Density Controls Ad Frequency

• Low injectionDensity: A low value (like 0.5) means less space is needed between ads. For example, a new ad might be injected after the user scrolls halfway down the screen. This leads to more frequent ad placements throughout the page.
• High injectionDensity: A higher value (like 1.5) requires more scrolling between ads. For example, an ad might only appear after the user scrolls down a page and a half. This results in fewer ads overall.

Compatibility: Is your site suitable for MonetizeMore’s Auto Ads?

Here’s a list of site niches auto ads perform well on:

• News/blog content is a good candidate for this feature, but any sites with text or image content can benefit.
• Longer content pages have a greater advantage than smaller pages with minimal content.
• E-commerce layouts are often incompatible with this feature when using tabular layouts.
• In the current version, this feature does not work on Home page
• This feature does not inject ads on the privacy page.

Publishers can disable auto ads on any specific page by setting window.__pgAutoAds=’disabled’

What Now?

In conclusion, MonetizeMore’s Auto Ads Injection proved to be a game-changer for Letssingit and Lyricsbox websites, leading to a substantial increase in ad revenue and improved viewability. Publishers can optimize their websites and maximize earnings by seamlessly injecting ads without additional ad units. Don’t miss out on this revenue-boosting opportunity!

Get started with MonetizeMore now and take your ad monetization to new heights!

FAQs:

Why do some pages get no ads injected?

First, verify that the injection is working. If it’s not working on any pages, contact us to investigate.

If it is working on some pages but not others, understand that ad injection is based on injection density. An injected ad will not be injected close to existing ads (ignoring the anchor and other units designated as out-of-page).

• So if a site has many existing ads and there is no space for auto ads to be injected, ads will not be injected on that page.
• There can be cases when auto ads do not inject on one web page but work on others, usually due to content length. This is normal.

Can we control the number of ads injected on the web page?

There is no functionality to directly specify the number of ads injected. It’s intended to be automatic. However, the injectionDensity parameter can be used to control how frequently units are injected.

If we enable auto ads, all the ads will be lazy.

No, only the injected ads will be of lazy type; auto ads will not change the type of existing ads.