Match Rate Controller: Publisher Control for Automated Ad Pricing

This post was most recently updated on July 25th, 2024

About the Publisher

Mundohoje is a Brazillian news website that claims to be “your best source of daily information about the world.”

They are the last remaining site in the Digital Dream network and achieved significant revenue growth by leveraging MonetizeMore’s Match Rate Controller (MRC).

The Match Rate Controller (MRC) is a publisher-first dashboard intended to give publishers direct access and control over automating their match rates.

The site covers a variety of topics, including:

• Jobs that artificial intelligence (AI) will replace first
• Brazil’s Economic Goals for 2050
• Tips on the best investments for 2024

The site appears to focus on news and information relevant to the Brazilian audience, covering topics such as the economy, technology, business, and practical tips.

This case study demonstrates how MRC empowers publishers to take full control of their ad inventory and pricing strategies, resulting in increased session RPM, page RPM, and overall revenue.

Challenges and Objectives

Before partnering with MonetizeMore, Mundohoje did not have a monetization strategy in place. Their primary goal in choosing MonetizeMore was to increase revenue through their AA traffic and Price rules. However, they faced challenges like:

• Manual Price Rule Management: MundoHoje initially relied on manually updating price rules via Google Sheets, which was time-consuming and inefficient.
• Balancing Revenue and User Experience: The publisher prioritized a clean ad setup and user experience, avoiding viewability features like Drift and Interscrollers.

Solution: MonetizeMore’s Match Rate Controller (MRC)

We introduced MundoHoje to Match Rate Controller (MRC) to address these challenges and strengthen the partnership. This powerful platform provides publishers with the following:

• Granular Control: Total control over ad inventory and pricing rules, enabling precise adjustments to maximize revenue.
• Real-Time Optimization: The ability to instantly update price rules based on performance data, eliminating the need for manual intervention.
• Improved price rule performance: With MRC, MundoHoje has gained better transparency into the performance of their price rules, allowing them to make more informed traffic buying decisions.
• Streamlined Workflow: A simplified process for managing price rules, saving time and resources.

Results and Impact

The implementation of MRC yielded impressive results for MundoHoje:

• Increased Session RPM: Despite a 21.91% decrease in traffic, session RPM increased by 11.25%, indicating a significant improvement in revenue per visitor.
• Increased Page RPM: Page RPM grew by an impressive 19.97%, further demonstrating the effectiveness of MRC in maximizing overall RPMs.
• Improved Traffic Buying: MRC’s transparency enabled MundoHoje to make better-informed decisions about traffic acquisition, focusing on high-value sources.
• Strengthened Partnership: The successful implementation of MRC helped rebuild trust between MundoHoje and MonetizeMore, sustaining the whole partnership.

Conclusion

Match Rate Controller proved to be a game-changer for MundoHoje. It allowed the publisher to achieve substantial revenue growth while maintaining a clean ad setup and prioritizing user experience.

This case study highlights the value of MRC for publishers seeking to take full control of their ad inventory and pricing strategies. MRC ultimately drives higher revenue and builds stronger partnerships with technology providers.

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