This post was most recently updated on August 26th, 2024
Geniuzz is a platform that helps people find ideal financial products and services. The company was founded by Ian Alone, a former singer and composer who became a finance publisher a few years back.
They are a Brazilian financial technology company that provides a medium for finding the best credit card solutions based on a user’s financial situation and needs. They have a database of over 400 credit cards that users can compare and choose from, and they use AI to help users find the perfect credit card for their life stage and financial goals.
Despite having no prior experience in the industry, Ian’s dedication and the support of MonetizeMore’s team allowed him to achieve remarkable success in a short period. This case study explains the highlights of Geniuzz’s success.
Geniuzz faced a significant challenge when they were struck by Google Policy Violations and a two-month AdSense ban. Geniuzz faced a significant loss of income (over $20,000+ monthly) that could have jeopardized the viability of their entire publishing business.
Despite his best efforts to resolve the issue, Ian was unsure how to proceed. However, his acquaintances who were already monetizing their sites and apps with MonetizeMore spoke highly of the company, leading him to seek their assistance.
Ian’s partnership with MonetizeMore was crucial to his success. He had heard about the company’s reputation and decided to seek support.
MonetizeMore’s expert support, as a Google Certified Publisher Partner, was the key to overcoming Geniuzz’s Google ban.
Their team immediately jumped into action, allowing Geniuzz to present his case directly to Google representatives. With MonetizeMore’s deep understanding of Google’s policies and extensive experience working with publishers, they could navigate the appeals process effectively and get Geniuzz’s AdSense account reinstated.
Their Account Managers provided Ian with weekly meetings and close ad monitoring, which swiftly accelerated his ad revenue growth, positioning Geniuzz for long-term & sustainable revenue success.
Geniuzz’s revenue clawbacks dropped from almost a thousand dollars to about $7 post Traffic Cop implementation.
The session RPM for Geniuzz has shown significant improvement, with the latest value reaching $58.5. Observing the trend from January 1, 2023, there has been a consistent upward trajectory. This indicates effective monetization strategies and possibly increased user engagement over time.
Their overall revenue clawback went from -$926.38 to less than $7 in 2 months after implementing MonetizeMore’s IVT solution, Traffic Cop.
Ian increased his revenue by 1870% within half a year with MonetizeMore’s help, earning 19 times more than before. This remarkable achievement resulted from Ian’s dedication to learning, testing, and constantly improving his strategies, combined with MonetizeMore’s customized solutions for Geniuzz.
Evaluating his trajectory as a publisher, Ian highlights some crucial points that allowed him to achieve excellent results quickly.
Ian said, “We’re always learning. This first year was about learning—testing, making mistakes, understanding how everything works, learning how tools like PubGuru, Google Ad Manager, and all these tools we have at our disposal work, so we can now see ways to scale more.”
Despite taking the business seriously from the beginning and achieving good results quickly, Ian also needed some help. He dedicated the company’s first few months to implementing the necessary technologies, including ads, getting approved on Google AdSense, and publishing content, until he saw the first returns and felt that it would take off once and for all.
Ian also stated, “In January and February of this year, we tried to get things moving, and in March, we started to see the first results. I had false expectations. I thought I had understood some things, but I hadn’t understood anything. In April, I tried other things, and everything went wrong… the results got worse. We had some difficulties with technology and everything…, but then we started to correct the missing elements and grew a lot. When we saw that everything was working well, we invested more into the business.”
He also reinforces the need to truly understand how programmatic media works to correct problems and develop strategies.
“When I first encountered issues with a ban on my website, I was unsure of where to turn. However, my acquaintances who were already working with MonetizeMore spoke so highly of the company that I decided to give them a try as well. This decision proved to be a game-changer for me.
The level of support and dedication I received from MonetizeMore was truly exceptional. They immediately jumped into action, allowing me to present my case directly to Google representatives. Their insights and guidance were instrumental in helping me get my account reinstated after a grueling two-month battle.
What stood out most to me was MonetizeMore’s unwavering patience, constant communication, and strategic implementation of solutions to improve my chances of success. The fact that I didn’t experience the typical Google clawback is a testament to MonetizeMore’s unique approach and strong relationship with the search giant.
I am excited to continue strengthening my partnership with MonetizeMore, exploring new opportunities like testing their TC PPC solution. I confidently recommend MonetizeMore’s expertise, relationships, and unwavering support to any publisher facing a similar challenge.”
MonetizeMore’s strategic implementation of ad optimization and ad fraud solutions was vital in improving Ian’s chances of success. Remarkably, Ian did not experience the typical Google clawback, which is a testament to MonetizeMore’s unique approach and their solid relationship with Google.
Geniuzz’s success story demonstrates the power of dedication, learning, and partnering with the right AdTech company. By working closely with MonetizeMore, Ian overcame the challenges of entering the publishing industry and achieved remarkable results in a short period of time. His story inspires others looking to monetize their websites through programmatic advertising.
Geniuzz is excited to continue strengthening his partnership with MonetizeMore, exploring new opportunities like testing their Traffic Cop PPC solution. Learn More about Traffic Cop here.
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