Real Money Gambling (RMG) publishers, get ready to level up: a major policy shift is unlocking a goldmine of new revenue opportunities for your traffic. Starting March 14th, 2025, Google’s Global Certified Publisher Partner (GCPP) Portal is rolling out a pivotal policy update: Google Ads demand will now be permitted for online gambling content in 18 approved countries. For RMG publishers, this opens the door to a lucrative revenue stream that was previously restricted. The catch? Many gambling sites lack display ads entirely—leaving money on the table. In this post, we’ll break down what this update means for your bottom line and how to capitalize on it.
Online gambling sites often prioritize user conversions (e.g., sign-ups, deposits) over ad revenue. However, with Google Ads now approved for RMG inventory, publishers can diversify revenue streams without compromising user experience. Display ads act as a supplemental income source, especially for visitors who aren’t ready to convert immediately.
The Problem: Many gambling sites have minimal or no display ads, relying solely on affiliate deals or subscriptions.
The Solution: By integrating tasteful, high-performing display ads, you can monetize all traffic while maintaining a premium UX.
A recent MonetizeMore partner in the online casino niche saw a 63% revenue boost after adding display ads to their site. By using a mix of Google Ads and programmatic demand, they monetized non-converting traffic while keeping their affiliate conversions intact.
Key Takeaway: Display ads don’t cannibalize conversions—they complement them.
Don’t let this policy update pass you by. MonetizeMore specializes in:
✅ RMG-compliant ad setups tailored to gambling verticals (sports betting, casinos, poker).
✅ Maximizing Google Ads revenue with strategic ad placements and demand competition.
✅ 24/7 optimization to ensure your site stays compliant and profitable.
The March 14th update is a rare opportunity for RMG publishers to tap into Google’s vast advertiser demand. But without display ads, you’re missing out on incremental revenue that could fund growth, improve UX, or boost margins.
Time is critical: Google’s policy changes often lead to surges in demand as advertisers rush to capitalize. Be ready to capture it.
Need help? Reach out to our RMG ad experts today.
Ensure your site complies with local gambling regulations and Google’s RMG policies. We can help audit your setup!
Native ads, in-content display units, and rewarded video ads (for gamified experiences).
Not if implemented strategically. We focus on non-intrusive, high-CTR formats that enhance—not disrupt—the user journey.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
10X your ad revenue with our award-winning solutions.
