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Blog
Last updated: December 28, 2023 | by Aleesha Jacob

First-Party Data: Reap the benefits now [2024]

In the transition to a cookieless world, how crucial is it for you to prioritize first-party data? As artificial intelligence (AI) continues to revolutionize the…

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Ad Industry News
August 29, 2023

Will Publishers lose money in a Cookieless World?

As we stand at the precipice of the AI revolution era in programmatic advertising, a burning question has taken center stage: "Will publishers lose money…

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Ad Optimization
April 4, 2023

PMP Optimization: How To Increase Your Lift With First Party Data

Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals are two of the most effective ways for publishers and advertisers to transact premium inventory programmatically. PMP…

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