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programmatic-advertising-vs-direct-buying
Blog
May 30, 2024 | by Aleesha Jacob

Programmatic vs Direct: Which Ad Strategy Earns Publishers More

Did you know that 50% of publishers still rely heavily on direct ad sales? While programmatic advertising is undeniably on the rise, offering automation and…

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direct-deals-private-marketplaces
Blog
February 16, 2024

Direct Deals 101: The Ultimate Guide to Private Marketplaces [2024]

Direct Deals Explained Direct deals or direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediators like programmatic ad agencies, ad…

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