At MonetizeMore, we’re constantly striving to empower publishers with the tools they need to maximize their ad revenue. That’s why we’re thrilled to announce a significant update to the Pricing Floor Controller within our PubGuru dashboard. This release brings powerful new features designed to streamline your workflow, improve targeting precision, and ultimately, boost your bottom line.
What’s New?
This update focuses on giving you more control and visibility over your pricing floors with enhanced filtering, expanded metrics, and a more intuitive interface. Here’s a breakdown of the key improvements:
1. Enhanced Filters for Granular Targeting:
Say goodbye to generic targeting. The updated Pricing Floor Controller now allows you to refine your targetings with unprecedented granularity. You can now filter by:
- Country: Target specific geographic regions.
- Device: Optimize for desktop, mobile, or tablet users.
- Ad Unit: Fine-tune floors for individual ad placements.
- URL: Set specific floors for different pages on your website.
- UTM Source: Analyze and optimize based on traffic sources.
- Match Rates (0-100%): Precisely manage targetings based on match rates, both for today and yesterday, by specifying a desired range. This allows for proactive adjustments and better revenue control.
2. Custom Metrics for Deeper Insights:
Understanding performance is crucial for optimization. We’ve expanded the available metrics to give you a more comprehensive view of your targeting performance. While Match Rates remain a core metric, you can now choose to display:
- eCPM: Understand the effective cost per mille impressions.
- Revenue: Track your earnings directly.
- Impressions: Monitor the number of ad views.
- Fill Rate: See how effectively your ad requests are being filled.
- Ad Exchange eCPM: Analyze performance within Ad Exchange.
- Ad Request RPM: Track revenue per thousand ad requests.
- Ad Exchange Revenue: Monitor revenue generated specifically from Ad Exchange.
These metrics are updated hourly for both today and yesterday, giving you real-time insights into your performance. The “Select Metrics” option allows you to customize your view and focus on the data that matters most to you.
What Problems Does This Solve?
This update addresses key challenges faced by publishers in managing their pricing floors:
- Complex Targeting Management: The enhanced filters simplify the process of creating and managing granular targetings, saving you valuable time.
- Limited Performance Visibility: The expanded metrics provide a more holistic view of performance, enabling data-driven decisions.
- Inefficient Workflow: The centralized interface streamlines the workflow, eliminating the need to navigate between multiple pages.
The Business Impact: More Revenue, Less Hassle
By centralizing all your targeting data in one place, the updated Pricing Floor Controller empowers you to:
- Analyze performance metrics at a glance: Quickly identify areas for improvement.
- Update floors individually or in bulk: Make changes efficiently, whether you need to adjust a single floor or implement broader changes.
This improved functionality translates to:
- Increased Revenue: Optimized pricing floors lead to higher earnings.
- Streamlined Ad Operations: Save time and effort with a more efficient workflow.
- Better Decision-Making: Data-driven insights empower you to make informed decisions.
Why This Matters: Control at Your Fingertips
This update empowers you with a powerful, centralized system for managing your pricing floors. You can now:
- See all your targeting data in one place.
- Analyze performance in real-time.
- Update floors faster and smarter, both individually and in bulk.
A Quick Recap: The Power of PubGuru’s Pricing Floor Controller
PubGuru’s Pricing Floor Controller gives you complete control over your ad revenue strategy, offering a range of options:
- AI-based floor control: Leverage the power of automation.
- Granular Targeting with Match-Rate Based Floor Control: Target specific audiences based on match rates.
- Match-rate based floor control: Optimize based on match rate performance.
- Mix Automatic and Manual Floor Control: Combine automation with manual adjustments for maximum flexibility.
- Manual Floor Control: Fine-tune every aspect of your pricing strategy.
- Bulk Manual Floor Control: Make efficient changes across multiple targetings.
We’re confident that these enhancements to the Pricing Floor Controller will significantly improve your ad revenue performance and streamline your workflow. Log in to your PubGuru dashboard today and experience the difference! If you have any questions, our support team is always ready to assist you.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.