Gone are the days when publishers only rely on Google Analytics to target specific audiences to make their ad inventory attractive to advertisers. It has…
The market share for mobile is around 75% and valued at about $200 billion, that is a conservative estimate. Statista.com projected that the wasted ad…
In the latest Google Search update, the tech giant has rolled out its August 2024 core update, which is designed to address concerns raised by…
In August 2024, Google implemented significant changes to AdSense for Apps policies, particularly emphasizing mobile optimization and user experience. These updates reflect Google's commitment to…
Introduction Video content has undeniably taken the world by storm. With billions of hours of video consumed daily, it's no surprise that creating and sharing…
You can place 3 to 4 AdSense ads on a page while ensuring a solid balance between ads and quality content. Aim for an ad-to-content ratio…
Invalid traffic can wreak havoc on a publisher’s website. If left unchecked, it can result in ad account suspensions and loss of thousands in ad…
Earlier last month, X became a target of a sophisticated DDoS attack causing outages across millions of users on the platform. This was not the…
Data Management Platforms (DMPs) are sophisticated software tools designed to collect, store, and analyze data from various sources. They enable businesses to create detailed audience…
