Discovering the perfect Supply Side Platform (SSP) can feel like embarking on a thrilling quest filled with countless possibilities. In a world teeming with diverse…
Step into the Future of AdTech: Unveiling 2025 Predictions for Publishers! As we embark on a new year, the programmatic advertising landscape is set to…
As of 2024, the global real-time bidding market was valued at approximately 16 billion USD, reflecting a compound annual growth rate (CAGR) of 16.0% through…
When you have taken so much time and effort to perfect your app and offer a rich user experience, you may be wondering how you…
The start of the year is a good way to kickstart your New Year’s resolutions. Publishers are at an advantage with the wisdom that comes…
PubGuru Ad Inspector (PGAI) is a tool used to identify and resolve issues and opportunities on publisher sites. PGAI’s latest version is built on a…
The holiday season is a make-or-break time for brands. With intense competition for consumers’ attention, all their best-of-the-best digital advertising inventory on the reserve is…
If you're experiencing a low ad fill rate on your website, you're not alone. Many website owners and publishers face this issue at some point.…
The holiday season is upon us! Thanksgiving is over. Black Friday has come and gone. Christmas songs are playing — for better or for worse…
