Introduction While mobile app revenue is estimated to cross the $270 billion mark by 2025, only 10% of app publishers monetize their app’s traffic. Imagine…
It’s Q4 already and you know what that means? It’s time to buckle up for the most lucrative quarter: Q4. The significance of Q4 lies…
“Responsive” means the ad unit adapts automatically to the device where it’s being served. For example, ad_top_atf serves as either a 970x90/728x90 ad unit on…
Google Ad Manager (GAM) is a powerful tool for publishers, but integrating the right ad networks can make all the difference. Ad Networks help publishers…
Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have…
Significant updates to interstitial ads will be implemented on November 4th, 2024, impacting how publishers and app developers manage ad traffic and frequency. These changes…
HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to…
Mobile Ad Optimization or Mobile AdOps involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more.…
CPC ads are widely used because they are straightforward and performance-driven. They benefit the advertisers who pay for results and the publishers who monetize their…
