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thid-party-cookies-news
Ad Industry News
May 2, 2025 | by Aleesha Jacob

Cookie Deprecation Delayed: Why Publishers Should Still Abandon Probabilistic Ad Models Now

The postponement of Google's third-party cookie deprecation isn't your salvation—it's a distraction from what truly matters in programmatic advertising: provable sales impact. While many publishers…

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ecpm-make-money-mobile
Blog
April 29, 2025 | by Aleesha Jacob

2024-25 eCPM Insights you Missed Out On! (What Ad Format Earns the Most?)

With an AI tool launching almost every week, simply understanding eCPM (effective cost per mille) isn't enough. Mastering its trends is your superpower to skyrocket…

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top-ad-exchanges
Blog
April 22, 2025 | by Aleesha Jacob

Top 10 Ad Exchanges for Publishers to Connect with MonetizeMore

The programmatic advertising ecosystem has evolved into a complex, high-stakes marketplace where the right partnerships don't just incrementally improve performance—they fundamentally transform your revenue potential.…

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best-ways-to-turn-traffic-to-money
Blog
April 21, 2025 | by Aleesha Jacob

Best Ways to Turn Your Website Traffic Into Money

You've worked hard to build your website and attract visitors. Now it's time to turn that traffic into revenue. Here's a quick overview of the…

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why-are-blank-ads-appearing
Ad Optimization
April 17, 2025 | by Aleesha Jacob

Why are Blank Ads Appearing?

Blank ads appear for publishers primarily due to technical and operational issues disrupting ad delivery. The main causes include ad blockers preventing ads from loading,…

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ad-fill-rates
Ad Optimization
Last updated: April 18, 2025 | by Aleesha Jacob

Ad Fill Rates: How low can they go?[+5 Ways to Maximize Fill Rate]

Ad Fill Rate is the percentage of ad requests successfully filled by ads. Calculated as (Ad Impressions / Ad Requests) × 100, it measures how…

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programmatic-vs-direct-deals
Blog
April 11, 2025 | by Aleesha Jacob

Programmatic vs Direct: Which Ad Strategy Earns Publishers More

Did you know that 50% of publishers still rely heavily on direct deals? While programmatic advertising is undeniably on the rise, offering automation and efficiency,…

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dynamic-house-ads
Blog
April 10, 2025 | by Aleesha Jacob

How to create dynamic house ads in Google Ad Manager

What is a House Order/Line item in Google Ad Manager? A House line item in Google Ad Manager is a type of ad inventory used…

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consent-management-platform-cmp
Blog
April 8, 2025 | by Aleesha Jacob

5% Traffic, 60% Revenue Loss? Fix This GDPR Mistake with CMP Regulation NOW!

Data privacy laws are evolving rapidly—are you keeping up? Ensuring compliance with regulations like GDPR, CCPA, and Google’s Consent Mode v2 is no longer optional;…

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