As we've discussed before, advanced monetization strategies are worthless without a healthy source of search traffic. It's very common practice to use an SEO plugin…
We've all been in the awkward position of having to deal with inappropriate ads that display on our website. This is especially true if your…
Maximizing your click-through rate is one of the best ways to increase your ad revenue. You could have healthy CPCs, but if no one's clicking…
Google announced its quarterly earnings reports, and there were some surprises in the nitty-gritty details. For one, revenue was way higher than analysts predicted it…
Imagine this scenario: you're browsing your website, and you see an ad that totally clashes with the image you're trying to portray. For example, in…
Facebook has set the world on fire with its innovative approaches to collecting user data and using it to sell advertisements to ad buyers, so…
Setting pricing and blocking rules in Doubleclick for Publishers isn't the most interesting part of anyone's day. In fact, it's pretty tedious and mind-numbing. But…
We strongly suggest that you apply the recommended minimum CPM when setting the rules for your ad units. Why? Because Google, more than anyone else,…
When Google Ad Exchange added Admeld's features in 2012 after its high-profile purchase of the eponymous company, it added quite a few incredible features for…
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