Google announced its quarterly earnings reports, and there were some surprises in the nitty-gritty details. For one, revenue was way higher than analysts predicted it…
Imagine this scenario: you're browsing your website, and you see an ad that totally clashes with the image you're trying to portray. For example, in…
Facebook has set the world on fire with its innovative approaches to collecting user data and using it to sell advertisements to ad buyers, so…
Setting pricing and blocking rules in Doubleclick for Publishers isn't the most interesting part of anyone's day. In fact, it's pretty tedious and mind-numbing. But…
We strongly suggest that you apply the recommended minimum CPM when setting the rules for your ad units. Why? Because Google, more than anyone else,…
When Google Ad Exchange added Admeld's features in 2012 after its high-profile purchase of the eponymous company, it added quite a few incredible features for…
It's important for publishers like you to keep up to speed on the latest reporting changes. The beta version of the agency reporting and query…
The bid landscape report can be an incredibly powerful tool in your arsenal that you can use to optimize your ad revenue. In the interest…
Google Publisher Toolbar, Google's browser extension for Chrome that provides publishers with quick access to an overview of their account performances without leaving their sites,…
