If you haven't already begun using Google Analytics, you're missing out on some incredibly powerful data that you can use to optimize your site's monetization.…
Video ads are potentially high-converting ads, and if you're looking for a quick fix to increase the engagement levels of the ads you run, video…
Google has begun experimenting with a new method of running targeted display advertisements: allowing brands to promote their Google+ posts throughout Google's entire network of…
I know, I know. Tagging is one of your least favorite parts of optimizing your ads. It's difficult, time-consuming, and tedious. Well, I have good…
Some publishers have felt frustrated by what they've perceived as slow growth in their ad revenue. And with good reason! The world economy has been…
One question we've heard a lot recently from publishers: what are the restrictions on running Google AdSense ads on sites with articles about financial services…
Advertisers have great power to influence people. While it's easy to justify running any ads as long as they increase your AdSense revenue, that simply…
There's one big mistake designers make when creating online ads, and it may surprise you. No, it isn't a technical matter like over-saturating their pictures,…
Yesterday, we wrote about the importance of A/B testing your ads. A/B testing your ads is one of the single best things you can do…
