This post was most recently updated on January 8th, 2024

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. By the end of this comparison, you’ll have a better understanding of the unique features and benefits of each network, so you can make an informed decision and maximize your revenue potential.

Here’s a table comparing Mediavine, AdSense, and MonetizeMore based on their pageviews requirements, revenue share, and RPM earnings:

Note that the RPM earnings mentioned in the table are rough estimates and can vary depending on various factors such as niche, country, ad placement, etc. Additionally, the revenue share and RPM earnings for AdSense can vary based on the type of ad and the platform it is displayed on.

Other than that, let’s look into the payment schedules, payment methods, and minimum payment thresholds for Mediavine, AdSense, and MonetizeMore:

The payment schedules, payment methods, and minimum payment thresholds mentioned in the table are subject to change, and it’s always a good idea to check the ad network’s website for the most up-to-date information. Additionally, some payment methods may incur additional fees or have different minimum thresholds, so it’s important to check their FAQ sections before selecting a payment method.

About Mediavine

Mediavine, established in 2004, is a leading full-service ad management company dedicated to helping website owners generate revenue from their online presence. As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology. Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings.

Mediavine Benefits and Drawbacks

Benefits:

• Ad placements optimized to enhance user experience and engagement while ensuring non-intrusiveness and relevance.
• Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue.
• Reporting and analytics tools that provide real-time insights into ad performance, revenue, and audience behavior, enabling publishers to make data-driven decisions and optimize their ad strategy for maximum earnings.
• Dedicated customer support, including a personal account manager and a team of technical experts, available to assist publishers every step of the way.
• Wide variety of ad formats supported, including display ads, native ads, and video ads, allowing publishers to diversify their ad revenue streams and reach their target audience across various platforms and devices.

Drawbacks:

• While Mediavine does have some requirements that may not be suitable for all publishers, the high minimum traffic requirement of 50,000 sessions per month means that publishers who do meet the requirement can benefit from higher CPMs and more premium advertisers.
• Approval process is too long.
• Strict Ad Placement policies
• The revenue share percentage cut is higher compared to alternatives.

Google AdSense: Features, Benefits, and Drawbacks

Google AdSense is the most popular monetization program for website owners and bloggers looking to make money from their online presence. Here are some of the features, benefits, and drawbacks of using Google AdSense as a publisher.

Features:

1. Ad Formats: Google AdSense supports various ad formats, including display ads, text ads, and link units. This means that publishers can choose the ad format that best fits their website’s design and audience.
2. Ad Targeting: AdSense uses contextual targeting to show relevant ads based on the website’s content. This ensures that visitors are more likely to click on ads, leading to higher revenue for publishers.
3. Ad Management: AdSense provides a user-friendly dashboard allowing publishers to manage their ads, track performance, and adjust as needed.

Benefits:

1. Easy to Use: AdSense is easy to set up and use, making it accessible to publishers of all levels of technical ability.
2. High Revenue Potential: AdSense has a vast network of advertisers, which means that publishers can earn a significant amount of revenue if they have high-quality content and a substantial amount of traffic.
3. Flexible Ad Placement: AdSense allows publishers to place ads in various locations on their website, including within the content, sidebar, and footer.
4. Good for publishers that are just starting out and do not have enough pageviews.

Drawbacks:

1. Strict Policies: Google AdSense has strict policies in place, and publishers who violate them risk losing their accounts and the revenue they have earned.
2. Revenue Share: Google takes a percentage of the revenue generated by AdSense ads, which can result in lower earnings for publishers.
3. Lack of Control: Publishers have limited control over the ads that appear on their website, which can be frustrating for those who want to maintain complete control over their website’s content.

In a nutshell, Google AdSense is a popular and effective way for publishers to monetize their online presence. While there are some drawbacks, the benefits, including easy setup, high revenue potential, and flexible ad placement, make it the first choice for publishers looking to generate income from their website or youtube channel.

MonetizeMore

MonetizeMore is an award-winning Google Certified Publishing Partner that connects publishers with advertisers to help them monetize their content effectively. With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010.

The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue. MonetizeMore’s advanced ad formats, including display ads, native ads, video ads, and mobile ads, cater to various publisher needs. The adtech company also offers ad targeting options such as contextual targeting, audience targeting, and geographic targeting.

MonetizeMore leverages innovative technology to help publishers maximize revenue while maintaining a positive user experience.

Their Dashboard and services come with the following:

• Header Bidding: With MonetizeMore’s Pubguru header bidding technology, publishers can offer their ad inventory to multiple ad exchanges simultaneously, increasing the likelihood of ad space being filled at the highest possible rate.
• Ad Quality Control: MonetizeMore offers ad quality control services, ensuring that ads displayed on publishers’ websites meet quality standards.
• Ad Refresh Optimization: The company’s ad refresh optimization service helps publishers increase their ad revenue by refreshing ads at optimal intervals.
• Real-Time Bidding (RTB): MonetizeMore’s programmatic advertising process uses real-time bidding and algorithms to help publishers monetize their ad inventory more effectively.
• Publisher Analytics: MonetizeMore’s Publisher Analytics allow publishers to track ad performance, measure user engagement, and optimize ad placements, resulting in improved revenue generation.
• Ad Fraud/IVT Detection: MonetizeMore’s Traffic Cop i.e an IVT blocking tool identifies and blocks fraudulent activity, ensuring that publishers never get an AdSense ban or policy violation in the future. Their IVT blocking tool has won the Google Innovation award twice. Protect your ad revenue from invalid traffic with MonetizeMore’s Traffic Cop. Acting as a gatekeeper for your website’s incoming traffic, Traffic Cop ensures that only valid traffic is shown ads, reducing the risk of revenue clawbacks and ad account suspension from advertising partners.
• Google AdX services: Unlock the full potential of your ad inventory with MonetizeMore’s Google Ad Exchange, offering access to premium advertisers and higher CPMs. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.
• App Monetization: MonetizeMore offers a comprehensive solution for app monetization that helps app developers and publishers maximize their ad revenue. With MonetizeMore’s app monetization solution, publishers can monetize their apps through various ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads.
• PubGuru Ad Inspector Chrome Extension: This popular chrome extension tool allows you to easily analyze your ad setups and audit A-Z out of your ad server and header bidding adapters. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Benefits:

• With MonetizeMore, publishers can increase their ad revenue and earn higher RPMs.
• The company’s ad optimization tools and AdOps services are designed to improve ad performance and increase revenue for publishers.
• Publishers have access to a large pool of premium advertisers, helping them to earn more money from their ads.
• MonetizeMore provides publishers with comprehensive reporting and analytics tools, giving them insights into how their ads are performing and allowing them to fine-tune their ad strategy.

MonetizeMore drawbacks:

• It may not be suitable for new publishers.
• The publisher must make at least $1000 in ad revenue to get started with them.
• They do not work with gambling or adult sites.

Comparing their Analytics Tools

Comparing Ad Optimization Opportunities

You can see that MonetizeMore emerges as the winner due to its comprehensive set of features and tools for ad optimization, including its in-depth ad quality analytics, fully integrated header bidding, support for lazy loading and ad refresh, detailed RPM reporting, and advanced invalid traffic blocking technology. Other than that, MonetizeMore offers app monetization services for mobile apps, making it a more versatile option for publishers looking to monetize their content across multiple platforms.

Approval Requirements

Here’s a table comparing the approval requirements for AdSense, Mediavine, and MonetizeMore:

Conclusion

If you’re a publisher looking to maximize your ad revenue, it’s important to choose the right ad network for your needs. While Mediavine may offer decent eCPMs, it only works with a limited number of publishers. AdSense is a popular option for smaller publishers, but its earnings can be unpredictable.

At MonetizeMore, we offer a full-service ad management platform with a focus on maximizing mobile and desktop ad revenue. Since 2010, we’ve helped publishers grow their revenue by up to 55% on average by selling their digital ad inventory to premium advertisers. Our approach includes cutting-edge technology such as header bidding, ad optimization, and fraud detection to ensure that our publishers receive the best possible ad revenue.

If you’re tired of unpredictable earnings and want to take your ad revenue to the next level, consider partnering with MonetizeMore. Get Started here.

Aleesha Jacob

With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.