This post was most recently updated on July 25th, 2019
dmexco: 115 seminars, 7 seminar rooms, conference halls, startup alleys and 1 giant event.
The 2017 Digital Marketing Exposition and Conference is a two-day jam-packed event that brings together all the thought leaders in the ad tech and digital marketing industries. It will be held this week in Cologne Germany on the 13th and 14th of September.
dmexco has established itself as one of the largest ad tech events on the calendar where publishers and advertisers can take advantage of this curated exchange of ideas. This year’s theme is “The Global Business and Innovation Platform.” #dmexco
Though combining the massive size of the conference with a broader selection of topics, it can be easy to get overloaded by the event. We put together a curated guide for the ad tech group of the best talks on programmatic, header bidding, user experience, and more.
Marc Pritchard, Chief Brand Officer of Procter and Gamble, will fill up the Congress Hall on the first day with his talk on “A Transformational Roadmap for Brand Building.” With P&G’s stellar annual portfolio of over $65 billion sales, Pritchard’s tips, strategies, and insights are truly a force to be reckoned with. (18:05-18:30 Congress Hall).
The fusion of technological advancements in the programmatic space.
Liran Singer of Fortvision will give the lowdown on their best practices for ramping up ad revenue without making it intrusive for your audience. In the Startup Hall at 10:00-10:10 on 09/13,
Join executives from Google, AppNexus, Stroer, OAuth, and Media Impact to talk about the future of digital advertising and how both sides of the table can tackle concerns around transparency, brand safety, etc. (10:00-10:35, Debate Hall, 09/13)
Integral Ad Science’s Oliver Hulse will provide insight on our search for a fixed viewability target, as the advertising space has continued to flounder when it comes to media quality. Highlighting that brands are commanding guaranteed viewability targets. (11:00-11:45, Hall 5.1, 09/13)
Madrive Digital CEO Prof. Idan Miller (10:30-10:40, Startup Village 1, 09/14) demystifies challenges and technologies in programmatic video, another lucrative source of revenue for ad publishers worldwide.
Nuviad’s VP for Clients, Doron Gez, (14:30-14:40, Startup Village 1, 09/14) presents the concept for their OpenRTB solution which allows direct connections of the bidders as an ad campaign.
Part of what keeps the whole digital marketing ecosystem organized is the set of policies and regulations that keep up with the demands of new technology and changing consumer viewing habits.
Paulo Cunha, CEO of ShiftForward (15:15-15:25, Startup Village 1, 09/13), will talk about the implications of 2018’s new general data protection policies in Europe. He will cover topics like cookies, cross-device data collection, and foolproof privacy policies.
Website optimization seminars can help augment the potential income generation of publishers for their ads. Here are some of the talks to look out for in this area.
Some hardcore SEO strategies for website optimization can be expected as well. A real case study on domain names that have expired will be presented by Damien Henriques, DMO of Domraider at 10:15-10:25 on the first day.
Baqend GmbH CEO Felix Gessert (15:30-15:40, 09/13) will demonstrate the three-line coding power of Baqend’s Speed Kit which makes websites two to three times faster. He will also capitalize on the monetary gains when publishers make their websites load faster.
Reachbird AG’s CEO Philipp Martin (11:45-11:55, 09/14) helps startups and websites make use of influencer campaigns. He will discuss strategies on using data from sites to tap or determine the ideal influencer for any target market. This will serve to optimize the content and campaigns to be used for your website’s most loyal following with the help of influencers for any given budget.
Laetitia Comes-Bancaud, the Early Birds co-founder, discusses their user experience improvement hacks through their personalization platform. It can optimize websites to get more revenue with a better and personalized experience for visitors.
Sessions are a mix of English and German.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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