Research from Nielsen’s Total Ad Ratings solution discovered some very interesting statistics regarding video advertising growth and how specific demographics are mostly only reachable through…
With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…
Reddit reached one billion monthly video views by adding a native video player feature to its platform. With this video player, users can upload videos…
Condé Nast is launching a new video network through Glamour to target women only. With the launch of the video network, they will be releasing…
Take a look at the ad tests run by the Guardian US to determine the level of ad fraud and the interesting findings of how…
Unlike display advertising, video ad serving uses pass backs differently. For a display ad request to an ad server, only one winning ad is returned in…
In this tutorial, we'll be showing you how to install third-party video ad tags in DFP. Let's get started! Prerequisites #1 - The site should…
Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In…
The 300x250 is a very popular ad unit among digital publishers monetizing content with digital advertising. In this week's social video we discuss the popularity…
