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HowStuffWorks programmatic deep dive
Ad Optimization
Last updated: May 11, 2020

HowStuffWorks.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…

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thought catalog deep dive
Ad Optimization
Last updated: May 11, 2020

ThoughtCatalog.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…

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StyleCraze.com Programmatic Ad Ops Deep Dive
Ad Optimization
Last updated: May 11, 2020

StyleCraze.com Programmatic Ad Ops Deep Dive

For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…

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imgur programmatic deep dive
Ad Optimization
Last updated: July 12, 2019

Imgur.com Programmatic Ad Deep Dive

Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…

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What is a Private Marketplace for Publishers
AdTech Industry Definitions
Last updated: August 13, 2020

What is a Private Marketplace for Publishers?

The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…

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