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¿Qué es Oferta En Tiempo Real (Rtb)?
AdTech Industry Definitions
Last updated: September 28, 2023

¿Qué es Oferta En Tiempo Real (Rtb)? – Guía De Compra Programática, Plataformas y Redes

La industria de RTB (Real Time Bidding o Oferta en Tiempo Real) está en aumento a medida que la publicidad programática continúa ganando fuerza. Las…

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what is programmatic direct
Blog
Last updated: September 28, 2023

What is programmatic direct?

Programmatic direct advertising is transforming the digital advertising ecosystem, enabling brands to make informed decisions and garner impressive results. In this article, we unravel the…

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video programmatic guaranteed
Ad Industry News
Last updated: July 31, 2020

Video Programmatic Guaranteed On The Rise

With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…

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Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue
Ad Industry News
Last updated: August 7, 2020

Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue

Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…

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Tinder programmatic ads
Ad Industry News
Last updated: September 6, 2021

Tinder decides to sell programmatic ads with Google

Tinder recently decided to start using Google technology to sell their ad inventory programmatically. However, ads do not make up most of their revenue, subscriptions…

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PMP & Programmatic Guaranteed Growing In Popularity With Buyers
Ad Industry News
Last updated: July 12, 2019

PMP & Programmatic Guaranteed Growing In Popularity With Buyers

The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and…

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Programmatic Auctions Coming To Commerce Publisher Links
Ad Industry News
Last updated: July 12, 2019

Programmatic Auctions Coming To Commerce Publisher Links

Programmatic auctions commerce links are becoming more popular with premium publishers. Find out more about this development, publishers already implementing the monetization model, what it could mean…

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Amazon Achieves Top Programmatic Ad Buying Status small
Ad Industry News
Last updated: August 7, 2020

Amazon Achieves Top Programmatic Ad Buying Status

Find out how a recent study conducted by MediaRadar discovered that Amazon has been spending the most money on programmatic advertising out of all the big players…

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How to Implement Programmatic Native from Google
Native Ad Optimization
Last updated: November 6, 2020

How to Implement Programmatic Native from Google

Publishers can now run native ads from Ad Exchange for both websites and apps. Google calls this new feature "Programmatic Native" where publishers, through DFP,…

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