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DoubleClick For Publishers / Google Ad Manager Ad Optimization
How to create rules in Ad Exchange with Google Ad Manager
Ad Exchange Ad Optimization
Last updated: August 14, 2021

How to create rules in Ad Exchange with Google Ad Manager

What are Ad Exchange Pricing Rules? Google Ad exchange rules allow you to manage ads displayed on your site. It enables you to maximize the…

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How To Create Key-Value Pairs In Google Ad Manager
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: November 6, 2020

How to Create Key-Value Pairs in Google Ad Manager

Key-Value Pairs have always been one of an ad ops specialist's favorite organizing tools for ad inventory management and reporting. It’s also used to target…

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how to create a report Google Ad Manager
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 22, 2021

How to create a report on Google Ad Manager

Reporting in Ad Manager A robust reporting engine can determine any Ad server's integrity and performance. Google Ad Manager (GAM), formerly known as DFP, enables…

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How to Test a New Ad Using Google Ad Manager
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 1, 2021

You Don’t Need a Staging Site. Here’s How to Test a New Ad Using Google Ad Manager

There are situations when an ad network would require a test page before they can begin buying your traffic or maybe you’re just skeptical about…

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How to set up a publisher profile with Google Ad Manager for holiday season
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 7, 2020

How to setup a publisher profile on Ad Manager for the holiday season

The best season for advertising is here, and buyers are also shopping, not for goods but website traffic. Compare it with an employer looking for…

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How to set up yield group structure for EBDA
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 26, 2020

How to set up yield group structure for EBDA

What is EBDA? Exchange Bidding in Dynamic Allocation or EBDA is commonly known as “Google’s alternative to header bidding.” Technically, EBDA is a server-side solution…

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How to Install Third-Party Video Ad Tags in DFP
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: July 12, 2019

How to Install Third-Party Video Ad Tags in DFP

In this tutorial, we'll be showing you how to install third-party video ad tags in DFP. Let's get started! Prerequisites #1 - The site should…

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How to Setup Creative Level Targeting in DFP
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: November 24, 2020

How to Setup Creative Level Targeting in DFP

The usual and old practice when creating line items in DFP is to upload at least one creative per size, per line item. Depending on…

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How to Setup Google's Exchange Bidding in Dynamic Allocation
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 14, 2021

How to Setup Google’s Exchange Bidding in Dynamic Allocation

Exchange Bidding in Dynamic Allocation (EBDA), unlike Header Bidding, allows DFP to communicate with third-party exchanges directly in a server to server connection. This method…

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