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DoubleClick For Publishers / Google Ad Manager Ad Optimization
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DFP
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 22, 2019

Mobile DFP Deals Interface

Good news for publishers! The DFP Deals interface is now on mobile, so publishers now have the ability to negotiate deals on the go. Previously,…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 5, 2019

How to Recreate DFP’s Old Forecasting Features

You may have noticed that DFP's old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads…

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Behavior Targeting in DoubleClick for Publishers
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 15, 2019

Behavior Targeting in DoubleClick for Publishers

If you can target specific ads to be displayed to certain users, you will be able to increase your monetization ability dramatically, as ad buyers…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 19, 2019

Show 300×250 and 300×600 Ads in One Unit

If you run just one ad size in any given ad unit, you might be missing out on some of the more profitable ads. For…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 7, 2019

Why DFP Yield Reports are Your Best Friend

Have you ever noticed that option in your reports page that popped up at the bottom of the left hand side? Have you ever checked…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 21, 2019

Are the New DFP Ad Tags (GPT’s) Decreasing Your Ad Revenue?

After hearing all the exciting news and new features of the new DFP ad tags (aka. Google Publisher Tags), how could a publisher not want…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 18, 2019

Optimize the Browsing Pages with Google Custom Ads (Step 4)

If you are a Google Preferred Publisher you are able to use the customizable Google javascript ads. This allows publishers to customize the ads to…

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