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AdTech Industry Definitions
DSP demand side platform
AdTech Industry Definitions
Last updated: September 25, 2023

What is a Demand Side Platform (DSP)? Benefits & Features Explained. Best In The Market Listed & More

Demand Side Platforms (DSP) are innovative technologies that have revolutionized the digital advertising ecosystem, enabling advertisers to purchase ad impressions from publishers seamlessly through a…

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bid scaling
Ad Optimization
Last updated: September 14, 2021

What is Bid Scaling and Why Use It?

Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…

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Glossary - Publishing 101
Ad Optimization
Last updated: July 16, 2019

Glossary – Publishing 101

One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging…

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What is a Private Marketplace for Publishers
AdTech Industry Definitions
Last updated: August 13, 2020

What is a Private Marketplace for Publishers?

The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…

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Understanding CPC CPM ads for publishers
Ad Optimization
Last updated: September 6, 2021

#AdOpsQ&A: Understanding CPC and CPM Pricing for Publishers

Ad pricing models often confuse new publishers and are the subject of many inquiries we receive here at MonetizeMore. Because they are so important, we'd…

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AdTech Industry Definitions
Last updated: July 18, 2019

Page RPMs vs. Matched RPMs

A common error is to conflate page RPMs and matched RPMs. If you confuse these two ways of measuring ad revenue and then compare them…

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