Viewability is a metric used in digital advertising for tracking impressions that can be seen or viewed by users. Just because an ad served in…
With so many types of ad units available, it’s hard for publishers to decide on which types to use. Sticky ads are a newer ad…
Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad…
Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners…
To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…
The television industry has changed and is continuing to evolve. Once TV watched through the internet was thought of as impossible has now turned into…
With the internet’s reach growing and devices, as well as internet connections, used being widely different on each continent, the need for responsive ads is…
In the world of programmatic advertising, there are numerous strategies for a publisher to maximize site revenue. One major factor a publisher must always consider…
In-app advertising, not to be confused with mobile web advertising, refers to advertising that takes place within a mobile app ecosystem. For those unfamiliar with…
