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ecpm vs cpm
Ad Optimization
Last updated: January 18, 2024

ECPM vs CPM: ¿Cómo se calcula y cuáles son sus diferencias?

Maximizar los ingresos por publicidad es una prioridad para los editores, pero con tantas métricas diferentes para hacer seguimiento, es fácil confundirse. Dos de las…

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ecpm vs cpm
Ad Optimization
Last updated: August 30, 2023

ENTENDENDO AS DIFERENÇAS ENTRE CPM VS ECPM

Maximizar a receita de anúncios é uma prioridade para os editores, mas com tantas métricas diferentes para acompanhar, pode ser fácil se confundir. Dois dos…

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infinite-scroll-vs-pagination-yield
AdTech Industry Definitions
April 12, 2023

Infinite Scroll vs Pagination Yield Comparison

In the web browsing world, many websites have evolved their content navigation strategy by breaking content into pages – typically called pagination. On the other…

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what-is-rpm
AdTech Industry Definitions
Last updated: February 21, 2024

What is RPM (Session, Page and Ad RPM)

There are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per…

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whar-are-pageviews
AdTech Industry Definitions
Last updated: March 20, 2024

How Can I Increase my Website’s Pageviews?

One of the most important metrics to track is pageviews, which measures the number of times a page has been viewed by visitors. As Google…

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real-time-bidding-make-money
AdTech Industry Definitions
Last updated: March 11, 2025

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2025

Real-time bidding (RTB) is an automated digital auction process where advertisers bid on ad impressions in milliseconds, as a webpage is loading. This allows publishers…

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what-is-cpm
AdTech Industry Definitions
Last updated: April 15, 2024

CPM vs eCPM

Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two…

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how-much-can-you-make-from-video-ads
AdTech Industry Definitions
Last updated: March 7, 2023

How to maximize your video ad revenue with Pod Bidding?

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It's hard to come across an HTML5 video player that…

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what-is-a-bid-request
Blog
November 29, 2022

What is a Bid Request?

Before understanding bid requests, you'll need to know the following first: Real-time Bidding Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and…

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