In the web browsing world, many websites have evolved their content navigation strategy by breaking content into pages – typically called pagination. On the other…
There are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per…
One of the most important metrics to track is pageviews, which measures the number of times a page has been viewed by visitors. As Google…
Real-time bidding (RTB) is an automated digital auction process where advertisers bid on ad impressions in milliseconds, as a webpage is loading. This allows publishers…
Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two…
When it comes to video monetization, Pod Bidding is a force to be reckoned with. It's hard to come across an HTML5 video player that…
Before understanding bid requests, you'll need to know the following first: Real-time Bidding Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and…
Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their…
Introduction Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use…
