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rpm-vs-cpm
Blog
Last updated: April 17, 2024 | by Aleesha Jacob

RPM vs CPM

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a…

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what-is-pmp
AdTech Industry Definitions
Last updated: April 10, 2024

What are Private Marketplaces? Lift CPMs & Advertiser Relations with PMPs

What’s a PMP Deal and where does it fit in? Private Marketplaces or PMPs are the latest way for publishers to sell ad space on…

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leaderboard-ads
AdTech Industry Definitions
Last updated: March 5, 2024

What is a Leaderboard ad? How does it bring more revenue?

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It's a rectangular ad unit measuring 728 pixels wide…

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what-is-programmatic-advertising
AdTech Industry Definitions
Last updated: March 12, 2024

What is Programmatic Advertising? How to scale revenue with it?

There's no denying that programmatic advertising is here to stay despite AI. In 2024, programmatic advertising is projected to grow even faster than before, with…

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adtech for dummies industry terms defined
AdTech Industry Definitions
October 11, 2023

AdTech for Dummies 80+ Industry Terms Defined

The world of AdTech and ad optimization contains multiple categories, subcategories, terms, formulas and more. Here in this post, we want to help save you…

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What is programmatic guaranteed?
AdTech Industry Definitions
Last updated: September 28, 2023

What is programmatic guaranteed?

In the transformative sphere of digital advertising, Programmatic Guaranteed stands as a beacon of efficiency and precision, allowing publishers and advertisers to elevate their advertising…

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what-is-ecpm-how-to-calculate
AdTech Industry Definitions
August 22, 2023

What is eCPM? The Ultimate Guide to Effective Cost Per Mille

eCPM or Effective Cost Per Mille is one of the most important revenue metrics publishers need to track. In this post, we’ll help you avoid…

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ecpm vs cpm
Ad Optimization
Last updated: January 18, 2024

ECPM vs CPM: ¿Cómo se calcula y cuáles son sus diferencias?

Maximizar los ingresos por publicidad es una prioridad para los editores, pero con tantas métricas diferentes para hacer seguimiento, es fácil confundirse. Dos de las…

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ecpm vs cpm
Ad Optimization
Last updated: August 30, 2023

ENTENDENDO AS DIFERENÇAS ENTRE CPM VS ECPM

Maximizar a receita de anúncios é uma prioridade para os editores, mas com tantas métricas diferentes para acompanhar, pode ser fácil se confundir. Dois dos…

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