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Ad Optimization
Ad Optimization
Last updated: September 18, 2019

Private Auctions and Preferred Deals Updates

There's been an important update to Private Auctions and Preferred Deals in DoubleClick For Publishers! Now, an email field can be added to deals. When…

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Ad Optimization
Last updated: September 6, 2019

Minimum CPM Recommendations Now Available

Ever been at a loss as to how you should price your CPMs on your websites? It can sometimes feel like a bit of a…

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Ad Optimization
Last updated: September 24, 2019

Use Frequency Caps to Avoid Diminishing Returns

Individual ads are much less valuable when displayed to a site's visitor for the second, third, or even greater time. This makes sense, of course;…

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Ad Optimization
Last updated: September 19, 2019

Seeing Crazy Impression Spikes? What’s Going On?

We all know that the ad publishing business is in constant flux; traffic can be radically different from one day to the next depending on…

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Ad Optimization
Last updated: July 24, 2019

Avoid Competing Ads

As a publisher, there are few things more embarrassing than running competing ads. You don't want to undermine your competitors' ad campaigns, and you don't…

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Ad Optimization
Last updated: July 24, 2019

Ads Stop Showing Completely

It's one thing for your ads to appear blank every now and then — that happens to everyone, and we've addressed this issue in a…

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Ad Optimization
Last updated: November 24, 2020

Why Data Brokerage is Your Next Big Source of Revenue

The business of selling website data – big data – is booming and it’s just the beginning. There are countless paths to monetize the big…

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Ad Optimization
Last updated: July 31, 2019

A Well Organized Passback Strategy = Better Night of Sleep

[caption id="" align="alignright" width="300"] English: A frozen waterfall on the Wappinger Creek, Dutchess County, New York. (Photo credit: Wikipedia)[/caption] When you run multiple ad networks,…

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adsense_monetization
Ad Optimization
Last updated: September 5, 2019

How Much Time Should You Put Into Ad Optimization?

It’s a sad story that most publishers spend the majority of their time on traffic generation when there are so many low hanging fruits on…

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