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Ad Optimization
Ad Optimization
November 18, 2024 | by Kean Graham

Top 5 Ad Viewability Strategies that will Boost Revenue

Very often, ad layout is the first thing that comes to mind when we think of how to improve Ad Viewability. Although your website's ad…

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top-ad-units
Ad Optimization
November 15, 2024

High-Performing Ad Units & Sizes for Maximum Revenue in Q4

Are you using the most effective ad units on your website? Discover the latest ad formats and sizes that are driving the highest revenue for…

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app-ads-txt
Ad Optimization
November 5, 2024

App-ads.txt: How it will block unauthorized ad serving?

App-ads.txt is a text file that publishers need to create and upload to their website domain similar to ads.txt. The file lists all of a…

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How To Add A Google Search Engine To Your Site & Earn Ad Revenue
Ad Optimization
October 15, 2024

How to add a Google search engine to your site and earn ad revenue

Want to give your website visitors a powerful search experience while potentially earning some extra income? Google Custom Search Engine (CSE) lets you create a…

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size-mapping-responsive-ads-using-ad-manager-tag
Ad Optimization
October 2, 2024

Size Mapping for Responsive Ads Using Ad Manager Tag Generator & Tester

“Responsive” means the ad unit adapts automatically to the device where it’s being served. For example, ad_top_atf serves as either a 970x90/728x90 ad unit on…

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adsense-html5-games-ads
Ad Optimization
September 19, 2024

AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to…

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Unified Pricing Rule: Where to start and how to adjust based on the "real" fill rate
Ad Optimization
August 28, 2024

Unified Pricing Rule: Where to start and how to adjust based on the “real” fill rate

Unified Pricing Rules (UPR) is a feature in Google Ad Manager designed to streamline the management of floor prices for ad inventory across various programmatic…

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best-dmp
Ad Optimization
Last updated: November 13, 2024

2024’s Best Data Management Platforms (DMPs)

Data Management Platforms (DMPs) are sophisticated software tools designed to collect, store, and analyze data from various sources. They enable businesses to create detailed audience…

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third-party-cookies-cookieless
Ad Industry News
July 25, 2024

Google’s Reversal on Cookie Deprecation: What’s happening?

In 2019, Google initially announced plans to phase out third-party cookies in Chrome by 2022 in the interest of protecting user privacy. However, after multiple…

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