Do you know that you can further boost ad performance by optimizing ad formats in Google Ad Exchange? Because of the advanced optimization features of…
The main goal of yield optimization is revenue gain. One of the fundamental principles that we utilize to increase our publishers’ ad revenue is to…
Good news to our publishers! Google now allows ad refresh via the Ad Exchange UI. This means publishers can run refreshing ad inventory (display, mobile…
Ad Exchange is the premium version of AdSense. Thus, in terms of policies, they are most likely the same in every way. Whatever best practices…
You can never sell anything if you can’t attract your target market with the service or product that is meaningful to them. So you may…
We are all aware that Google has their way of providing a wide range of reports consisting of industry trends performance metrics and benchmarks that…
Have you seen the latest version of Google Ad Exchange? It’s an awesome tool that allows publishers to manage their ad inventory with much flexibility…
Many times publishers come to us asking help on how they can get rid of adult search results on their site that are being powered…
Once a query is already set up alongside your dimensions and metrics, running your reports will be a piece of cake. Remember the four options…
