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ad exchange
Ad Exchange Ad Optimization
Last updated: May 18, 2021

Como entrar no Google Ad Exchange?

Muitos editores chegam até nós querendo levar seus negócios a um próximo nível, mas eles não sabem como exatamente fazer isso ou não sabem identificar…

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How many ad calls can Google Ad Exchange fill_
Ad Exchange Ad Optimization
Last updated: August 7, 2020

How many ad calls can Google Ad Exchange fill?

We’ve seen some publishers mention that they can’t get Google Ad Exchange (AdX) to fill their ad slots when they have more than five ad…

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Guia Do Ad Exchange
Ad Exchange Ad Optimization
Last updated: July 6, 2022

Guia Do Ad Exchange: O Que Os Publishers Precisam Saber Em 2020

Digiday relatou que, somente em 2014, estavam disponíveis diariamente cerca de 70 bilhões de impressões de anúncios via troca de anúncios (Ad Exchange). Essas estatísticas…

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How to create rules in Ad Exchange with Google Ad Manager
Ad Exchange Ad Optimization
Last updated: August 14, 2021

How to create rules in Ad Exchange with Google Ad Manager

What are Ad Exchange Pricing Rules? Google Ad exchange rules allow you to manage ads displayed on your site. It enables you to maximize the…

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google migrating open auction blocks to protections
Ad Exchange Policy, News & Updates
July 18, 2019

Google is migrating Open Auction blocks to Protections. Here’s how to prepare

Google Ad Exchange is moving the eligible Open Auction rules that block Semi-Transparent, Branded, or Anonymous bids to Protections. This change is expected in July…

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adx update
Ad Exchange Ad Optimization
Last updated: July 11, 2019

Ad Exchange Update To Backup Ads & Ad Types

Recently we wrote a blog post highlighting the updates to AdSense ad unit sizes, ad types, and design. Ad Exchange has implemented similar changes which…

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run adexchange native formats s
Ad Exchange Ad Optimization
Last updated: July 12, 2019

How to run other Ad Exchange Native formats and compare performance

The beauty of Native ads on Google Ad Manager is that the publisher gets to design them instead of the advertiser. Google inserts the native ad…

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How to Fix a Rejected Ad Request Error in Ad Exchange
Ad Exchange Ad Optimization
Last updated: August 23, 2019

How to Fix a Rejected Ad Request Error in Ad Exchange

Ad requests errors are naturally bad for your business. When Ad Exchange detects an ad unit targeting a wrong URL, it results in a rejected…

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New Blocking Rules in Ad Exchange- Doubleclick Update
Ad Exchange Ad Optimization
Last updated: September 17, 2019

New Blocking Rules in Doubleclick Ad Exchange

Doubleclick Ad Exchange has released new blocking rules, particularly retargeted ads. This means you can choose to block Google Demand ads (GDN and DBM) from…

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