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Best Strategies for your Remnant Ad Inventory

Kean Graham

This post was most recently updated on August 19th, 2022

We all know that premium ads are those inventories that are sold directly to buyers or advertisers. So what happens to those inventories that were not sold? This is where remnant ads come in.

Remnant ads are the ads that were not sold directly to buyers, but don’t fret — your remnant ads won’t go to waste, they only have to undergo a bidding process where they are sold at a cheaper rate than premium inventories.

Related Read: Why Remnant Ad Inventory is the Ying to Your Direct Sales’ Yang

Here are some tips on how to monetize your remnant inventories:

1)  Sign up for Google AdSense

AdSense serves high-quality ads for your site. They were filtered and were carefully reviewed by real people so you don’t have to worry that the wrong ad will show up on your site.

2) Sign up for third-party ad networks

There are a lot of awesome third-party ad networks out there, and they’re easy to find if you do a little research. Try looking for an ad network that best suits your website so they can monetize every impression that comes in.

Related Read: What is Total Site Monetization?

3) Don’t forget the passback

Passbacks catch all of the unmonetized impressions by an ad network. If you have ad networks that have a 100% fill rate for all geos, put those as the passback network behind your AdSense or Ad Exchange.

4) Set up dynamic allocation

Sign up for Ad Exchange, it can’t be stated enough. Once you have both AdSense and Ad Exchange, have both of them compete with each other on DFP, via dynamic allocation. By having this kind of setup, your revenue and CPMs will absolutely increase.

For professional, experienced help with your remnant inventories, contact us now and we’ll work our magic for you!

Want to get into the exclusive Google Ad Exchange? Sign-up here for FREE!

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