This post was most recently updated on September 19th, 2023
Are you an App Developer or Digital Marketer? How swiftly do you engage your users after they install your app? Current insights suggest that the initial 30 days post-installation are pivotal for user engagement!
MobileWave, an advanced mobile marketing automation platform, unveiled in its latest research encompassing over 100 million mobile consumers: App marketers can significantly enhance user loyalty by sending tailored messages within the first 30 days post-installation.
Let’s dip deeper into this below!
The Role of In-App Advertising in Monetization
In-app advertising has taken the mobile marketing world by storm. With billions of mobile users globally, the app space offers a fertile ground for advertisers to reach their target audience. Here’s why in-app advertising is becoming an indispensable tool for monetization:
- User-centric Targeting: Unlike traditional advertising, in-app ads can be customized based on user behavior, preferences, and demographics, ensuring relevancy.
- Higher Engagement Rates: Due to their immersive nature, in-app ads, especially interactive and video ads, tend to have higher engagement rates compared to other forms of digital advertising.
- Diverse Ad Formats: From interstitials to rewarded videos, app developers can choose from a range of ad formats, allowing for flexibility and enhanced user experience.
- Real-time Analytics: In-app advertising platforms provide real-time metrics on ad performance, enabling developers and marketers to tweak their strategies instantaneously for maximum ROI.
- Programmatic Buying: With the rise of programmatic advertising, ads can be automatically bought and placed in real-time, ensuring that the right user sees the right ad at the right time.
Considering the above, it’s evident that in-app advertising is not just an avenue for revenue generation but also a strategy to enhance user engagement and app retention. By integrating non-intrusive, relevant ads, developers can ensure a seamless user experience while also boosting their bottom line.
Push Notification and App Retention
They also found out that delivering push notifications can increase app retention rates longer than 30 days – up to 90 days. Of course, this would require opt-in permission by the user. In fact, an opted-in user is seen to have a 125% increase in retention rate for that first 30-day limit. Opting-in, therefore, is, “engagement critical”.
“Without an engagement marketing strategy, up to 90 percent of app installs do not become high-value users after 90 days,” noted the report.”
Android versus IOS Opt-in Rates
With regards to Android versus IOS opt-in rates, Android is seen to go above the industry average of 62% and is outperforming IOS in this aspect:
It is known that Android users are automatically opted-in for messages, that’s why there’s this difference. But the statistic could be affected following the change in Android app permissions to come in.
App Monetization: 6 Steps to Increase Engagement and Monetization
Peter Dille, CMO of Tapjoy identifies a six-step-process on how to further increase engagement and monetization for your app:
- Understand users’ behavior
- Build advanced user segments
- Set up custom messages and campaigns
- Deliver messages during contextually relevant moments
- Select the right channel
- Track, measure and optimize.
He further notes that mobile marketing automation is key to unlock app monetization growth. It enables app developers to customize or personalize messages to specific user segments in order to generate the highest value.
For a comprehensive strategy on leveraging in-app advertising for your mobile application, consider consulting with the #1 adtech expert who can provide insights tailored to your app’s niche and audience.
If you are starting our your first app or is already running mobile apps, you can tap other monetization options hinge on user engagement. Contact MonetizeMore today to find out.
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.