We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not just happen solely in Adsense. Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. The result? More revenue!
Watch this video to understand what we mean:
If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange.
As Ad Exchange is an exclusive Google ad network that has strict policies, one would have to work on many things for their website to be qualified. If your site has a good standing with Google Adsense and hasn’t been flagged for any infraction, why let go of an opportunity others would work hard to get? It is time to upgrade from Adsense to its premium version, Google Ad Exchange.
Fresh content is what produces repeat users or loyal readers. If your site is engaging, that is already half the battle won. Google Ad Exchange’s contextual ads technology is world-class. With it, you’ll be able to serve users with ads that are relevant and even more meaningful. Tip: New content that continually answers a user’s query may remain fresh.
Ad Exchange helps publishers simplify their operations, make smarter decisions, and generate more revenue. Ad Exchange’s evolution just doesn’t stop. Real-time bidding continues to grow. With Ad Exchange, ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. Once you have Ad Exchange, you can increase yield from your high-value inventory by pitting it against Adsense. This would increase ad space demand and competition that result in higher CPMs.
Joining the Ad Exchange Program is becoming part of the marketing mix for some of the biggest and best advertisers in the world. AdX is the premium version of AdSense as it does work with a higher number of advertisers. Finally, you have the chance to show high-paying ads from Target, Coke, Apple, etc. You might play small-time now. But with Ad Exchange, you deal with the big players that pay well.
Smaller websites can update faster and therefore can achieve higher rankings. Sites that have great – dynamic and fresh content, has a quick response time, user and mobile-friendly – can rank higher in search results. If your stats show your website has the potential to be the next household .com name, then go for Ad Exchange! Ad Exchange is quite exclusive though for bigger publishers.
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With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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